The Eyes Have It - A Look into Torrenting, Distribution and Box Office

I read a fantastic article this morning from The Wrap which outlined how Cinedigm, a Los Angeles based distribution and digital content company, were setting up a partnership deal with BitTorrent for their upcoming film Arthur Newman. Now, it's not exactly what you think with the partnership, the film isn't just an indie affair and it's not the whole movie. It's a quaint little drama starring Academy Award Winner, Colin Firth (The King's Speech) and Golden Globe Winner Emily Blunt (Looper) and written by the woman who crafted the Brad Pitt vehicle, Seven Years in Tibet.

Hat sales and Pitt Box Office receipts were at an all-time high in 1997

The film's first seven minutes will be uploaded to BitTorrent exclusively and will be shared with hundreds of millions of users and it's an interesting move to say the very least. There has already been outcries from the film industry with an anonymous film executive telling The Wrap, that it's a "deal with the devil," that "It's great for BitTorrent..disingenuous of Cinedigm" and that "BitTorrent is in it for themselves, they're not in it for the health of the industry." Sure, if you were heavily invested in the film industry and had to look at BitTorrent in a destructive and subjective manner. Also if you are severely worried about the implications a technological divide being reached and how people view your fairly archaic way of doing things, then sure.